How to Rank Your Septic Business on Google Without Spending Thousands
Today’s business owners are encouraged more than ever to grow their online presence. You probably get those spam calls and emails saying “your Google listing is not verified.” It feels like a never-ending reminder that your website and Google page will never be at the top of Google.
The good news is, you don’t have to be the very first recommendation on Google to get chosen by a customer.
A study published by First Pages Age revealed that in 2025, the click-through rate for Google Business Listings was far higher for organic than paid ads. The average click-through rate for paid listings was 2.8% whereas organic listings had an average click-through rate of 16%. They found a similar correlation between Google search website ads and Google search organic websites. The top 3 ad positions had an average click-through rate of 1.6% whereas top 3 organic websites had an average rate of 22.9%.
So what does that mean for you as a septic business owner? It means you don’t need to spend thousands of dollars every month on ads to get customers calling. Instead, you can focus on a few simple things that really move the needle:
1. Claim and Complete Your Google Business Profile
This is free and it’s where most of your customers will look first. Add pictures of your trucks, jobs you’ve done, and your team. Fill out your hours, service area, and phone number so it’s always correct.
2. Get Reviews From Your Customers
Nothing builds trust like real reviews. After every job, just ask the homeowner to leave a review on Google. Even ten 5-star reviews can put you ahead of the big guys spending thousands on ads.
3. Post Pictures and Updates
Google actually favors active businesses. That means if you post a photo of your latest job or a short update about your services once a week, you’re more likely to show up higher in local searches.
4. Keep Your Website Simple and Clear
You don’t need a $10,000 website to win. Make sure your website says who you are, what you do, and how people can call you. Add your phone number at the top and keep the design clean. Google likes websites that are easy to load and easy to read.
5. Focus on Your Service Area
Most septic jobs are local. Use the names of the towns and counties you serve on your website and in your Google posts. If someone types “septic pumping near me,” you want Google to know exactly where you work.
Final Thoughts
Ranking your septic business on Google doesn’t have to cost a fortune. It comes down to showing customers (and Google) that you’re real, active, and trustworthy. If you focus on building reviews, keeping your profile updated, and making your website clear, you’ll naturally climb the rankings—and get more calls without draining your wallet. Create a routine of updating your Google Business Listing and website regularly and you'll be getting more leads in no time.
By Riley Reed